I think that's their method of trying to bring back the name. Factory filter works fine. I'm good about my oil changes, so I can't justify anything other than what is required.
But they're of cheaper quality than the fram that blew on you.
Use fram synthetic/extra guard or KN/mobil1 or royal purple (apparently the filters are good, never looked into it myself), or amsoil.
any of those with brand name synthetic and you should be set.
I didn't blow it. I bought her out of a junkyard with the problem. Too bad the previous owner ran it until there was a LOUD knocking noise. LOL